Work Location : Edison, NJ or Milford, OH (Travel to Canada on need basis)

Must Have Technical/Functional Skills -

Strategic Thinking: Strong strategic planning and execution skills.

- Communication: Excellent verbal and written communication skills.

- Problem-Solving: Strong analytical and problem-solving abilities.

- Customer-Centric: Focus on enhancing customer experience through technology.

- Technical Skills:

o At least 3 years experience with Architect Adobe Campaign v6 /v7/Standard ·

o At least 3 years to have technical hands on experience on the Adobe Campaign ·

o At least 3 years of Integration experience integrating through API/Batch/FDA ·

o At least 2 years hands on experience SQL (Oracle / SQL Server / PostgreSQL) ·

o At least 2 years hands on experience Programming experience (JavaScript / Java / VB / C# / PHP) ·

o At least 2 years hands on experience working on Interaction server ·

o At least 2 years hands on experience working on Message Center

o Well versed with marketing operations, email deliverability ·

o At least 1- 2 years working experience with other Adobe experience products including Analytics, Audience Manager , Target, RTCDP

Good to Have:

- Certifications: Relevant certifications in Adobe Experience Platform, Adobe Campaign, and other MarTech tools.

- Agile Methodologies: Experience working in Agile development environments.

- Marketing Knowledge: Understanding of modern marketing principles and practices.

- Cloud Platforms: Experience with cloud platforms such as Snowflake,AWS, Azure, or Google Cloud.

- Technical Skills:

o Good to have exposure on Adobe Campaign Standard ·

o Good to have exposure on Adobe Campaign V 8 ·

o Good to have past working experience on Marketo (Marketing Automation) ·

o Good to have exposure on other campaign platform UNICA, Aprimo Marketing Studio, ELOQUA etc ·

o Third party application integration ·

o Experience with multiple delivery platforms such as mobile versus desktop. ·

o As needed, assist System Specialist in deploying (installing) software solution at client site ·

o Experience in front end technologies, HTML5, JS, Jquery and framework technologies (e.g. Spring / Hibernate/.LESS)

o Adobe Workfront

Experience Required 12+ years

Roles & Responsibilities

- Platform Management: Oversee the implementation, configuration, and optimization of Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Campaign (ACC).

- Integration Leadership: Lead the integration of marketing technologies with other enterprise systems (Snowflake, SAS Marketing Automation, Analytics).

- Team Leadership: Manage and mentor a team of MarTech specialists, developers, and analysts.

- Strategy Development: Develop and execute MarTech strategies that align with business goals and enhance customer journeys. Have the ability to transform business requirements into technical specifications. Design/architect custom campaign data model based on requirements. Provide in-depth knowledge of solution integration between Campaign-AEM, Campaign-Analytics, Campaign-Target.

- Stakeholder Collaboration: Work closely with marketing, IT, and other business units to understand requirements and deliver effective solutions.

- Performance Analysis: Monitor and analyze the performance of marketing technologies, identifying opportunities for improvement and implementing solutions. Be able to provide recommendations on performance consideration for running large, bulk campaigns. Be familiar with the other marketing automation platform with experience migrating to Adobe Campaign suite. As a Campaign Architect you will be expected to work with internal stakeholders to understand business objectives, define data strategy needs, develop project scope for performance marketing and analytics programs, and determine measurement strategies and reporting/communication protocols. You will develop and implement standard digital analytics tools, including Adobe Analytics and Campaign.

- Training and Development: Conduct training sessions for end-users and team members to ensure effective use of marketing technologies.

Generic Managerial Skills

- Strategic Thinking: Strong strategic planning and execution skills.

- Communication: Excellent verbal and written communication skills.

- Problem-Solving: Strong analytical and problem-solving abilities.

- Customer-Centric: Focus on enhancing customer experience through technology.

Education

- Bachelor's or Master's degree in Computer Science, Information Technology, Marketing, or a related field.

Salary Range: $100,000-$165,000 a year