Country Brand Manager - Oncology
Job Description
ROLE SUMMARY
Reporting to theMarketingLead –Oncology, theCountry BrandManageris accountable forplanning, leading and implementing marketing strategies and tacticsfor current and new product launch.The CBMowns the budget and execution of programsin accordance withstrategic direction ofbrandleveragingon omnichannel approach.CBMis responsible fordriving financial performance and management of franchise A&P,identifymarket opportunities, and actions designed to increase market shareand prepare the market launches.Part of the responsibilities, the CBM gathers and articulates HCPs and patient insights collaborating effectively with cross functional team members to execute strategic planning in different brand life cycle, in line with Pfizer’s purpose to drive patient access to treatment.Ensure maximization of financial and human resources consistent with local and global asset/portfolio strategies.
ROLE RESPONSIBILITIES
Accountable for the strategic plan that maximizes patient impact and delivers against financialobjectivesfor the category or business segment end-to-end. This will include the existing portfolio and launch preparations for new assets orindication, if any
Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiencesleveragingon omnichannel approach to meet local market needs.
Leads the cross functional brand/category team and is accountable for its effectiveness and performance
Mastering the matrix and co-create strategies and execution plans with cross functional teams and stakeholders, according to the strategy defined by the company
Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet categoryobjectives.
Accountable for developing the organizational capabilities necessary to execute the strategic plan.
Responsible for the P&L of the brands / portfolio, including revenue and forecasts.
Leading the development of the strategic trademark plan and align recommendations with the global team and executive management.
Identifynew market opportunities by reviewing research, creating studies,analyzinginvestments, and global alignment with the company directives.
Define priorities in the development of new projects and launch of new products, defining responsibilities,objectivesand deadlines.
Direct and follow up the interface with the various areas of the company,such as:plant, sales force, regulatory, market intelligence, medical, legal, finance, etc.in order toinform,seekand/or solve issues relating to products that may be under its responsibility.
Operate independently within defined guidelinesandcomply withindustry Code of Conduct and Country annex (SOP).
QUALIFICATIONS
Strongtrack recordof marketing experience within the healthcare industry, pharmaceutical management roles, and experience in multi-channel/omnichannel marketing would be an added advantage.
Bachelor's Degree or equivalent required,Master'sdegree preferred.
Strategic and innovative thinker and able toanticipatefuture needs.
Collaborative approach to matrix relationships to lead, develop and execute strategies with commercial and non-commercial functions internally isrequired.
Have HCP/patient focused mindset with a broad understanding of healthcare, and pharmaceutical environment to shape market and brand strategies to meet HCPs/patients’ needs.
Excellent verbal and written communications skills.
Ability to persuade, negotiate or influence others without authority.
Fluency in written and spoken English.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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