Employment Type:

Shift:

Description:

The Director, Communications, Connections, and Outreach is a leadership position at Allegany Franciscan Ministries, responsible for developing and implementing communications strategies and leading or collaborating on all community outreach functions including convening and training. They will oversee event management, strengthen Allegany’s connections with communities and stakeholders, and promote effective utilization of technology across the organization

ESSENTIAL FUNCTIONS

1. Knows, understands, incorporates, and demonstrates the Trinity Health and Allegany Franciscan Ministries’ Mission, Vision, and Values in behaviors, practices, and decisions.
Marketing, Communications and Public Relations

2. Creates, executes, maintains, and measures the success of a comprehensive strategic marketing, communications, and public relations program to amplify Allegany Franciscan Ministries’ impact with multiple audiences and heighten visibility and awareness of Allegany’s vision and programs. Oversees all creative concepts, collateral materials, and multi-media campaigns.

3. Coordinates activities with Trinity Health communications and public relations team to ensure understanding of Trinity Health communications expectations, collaborate on special campaigns, utilize available resources, and maintain and manage crisis management response.

4. Oversees internal and external communications including public relations. Leads Allegany’s staff team in ongoing organizational communication. Ensures plans and expectations are clearly articulated and understood.

5. Manages Allegany’s digital media presence including web and social media platforms in alignment with brand and visual identity standards. Oversees the Allegany Franciscan Ministries web site; creates and posts content, initiates and plans updates. Proactively assesses and makes recommendations for improved website navigation and content.

6. Monitors and evaluates site metrics for website and social media platforms. Increases engagement and utility for all digital and social media platforms.

7. Sets communications plan for synchronized dissemination of social media, e-newsletter and e-blasts using Constant Contact or other platforms; creates or manages creation of content, graphics and videos. Leads planning, develops and contributes content, and publishes quarterly electronic newsletter. Encourages staff team to identify and develop opportunities to promote Allegany and its partners through social media, newsletters, and other communications.

8. Serves as Allegany’s chief storyteller and copywriter. Responsible for editorial direction, design, production, and distribution of all publications. Drafts event scripts, talking points, and messaging as well as presentation templates and boilerplates. Manages final revisions and approvals of CEO and presenters. Oversees creation and production of all print and digital publications including brochures, annual reports, and promotional items. Writes and edits press releases and professional copy, drafts articles, blogs, and other communications. Edits staff written materials to ensure clear messaging and consistent voice.

9. Identifies organizational need for logos, such as for new initiatives, and manages design process and utilization. Recommends timeline to refresh Allegany logo and brand.

10. Stays informed of current and future trends and innovations in the fields of marketing, communications, and public relations, as well as Allegany’s priority areas including climate justice and nonprofit capacity.

11. Maintains an internal media library of photos, videos, and audio clips.

Community Connections, Events, and Convening

12. Maintains expert understanding of technology tools and platforms for communications as well as for other organizational purposes. Continually identifies and evaluates technology tools, presenting to the staff team and leadership. Develops tools and processes to support operational excellence. Effectively recommends and integrates the use of technology.

13. Coordinates contact management system, currently Constant Contact, and outreach and contact lists with staff team.

14. Manages internal and external surveys and other data-gathering practices. Creates and manages timeline to limit over-surveying and optimize responses. Effectively uses survey tools and best-practice models to achieve objective and meaningful data. Creates reports to share results with appropriate internal and external stakeholders.

15. Collaborates with staff team to plan community conversations, listening sessions, and convenings. Provides leadership in the development and implementation of Communities of Practice. Plans and manages the logistics of all in-person and virtual events, including convenings, staff and board retreats, training, community events and celebrations. Identifies and engages vendors, e.g., event planners and photographers. Creates collateral support such as signage.

16. Expands Allegany’s reach statewide, identifying new avenues of communication and outreach. Supports Initiative directors in outreach to constituents in identified regions and statewide.

Organizational Leadership and Support

17. Collaborates with Allegany leadership and staff team, particularly directors of strategic initiatives, to ensure organizational alignment with mission, vision and core values.

18. Manages vendor consulting relationships related to marketing and communications, including graphic design, website design, website hosting and domain provider, copywriting, photography, and event management. Negotiates costs, clearly communicate expectations, coordinate work, and hold vendors accountable for outcomes for successful project management. Manages spending within budget, review vendor invoices for accuracy. Coordinates the work of freelance designers, copywriters, editors, and web developers as needed.

19. Prepares and presents a reasonable annual budget to achieve marketing, communication, and community outreach goals to be integrated into Allegany’s annual plan (budget) and rolling forecast. Utilizes approved budget for marketing, communications, and public relations activities; monitors expenditures and ensures resources are used for the greatest impact.

20. Ensures that Allegany’s Language Justice Policy is followed in all marketing and communications products as well as in events and convening activities. Ensures accessibility of website and other digital and print media. Recommends, understands and implements other policies that support diversity, equity, inclusion, and accessibility.

21. Leverages partnerships that support Allegany’s campaigns, events, and activities including grant partners, elected officials, media partners, community groups, businesses, and other stakeholders.

22. Cultivates relationships and collaborates with other foundations, diverse stakeholder agencies, government entities, businesses, and local organizations to develop potential partnerships or activities to further Allegany’s mission. Represents Allegany as a member of external committees and organizations.

23. Maintains a working knowledge of applicable Federal, State, and local laws and regulations, Trinity Health’s Organizational Integrity Program, Standards of Conduct, as well as other policies and procedures to ensure adherence in an honest, ethical, and professional manner.

MINIMUM QUALIFICATIONS

1. Comprehensive knowledge of communications, marketing, community outreach, and event planning as normally obtained through a bachelor’s degree in communications or related field, or an equivalent combination of education and experience, and minimum of five (5) to seven (7) years’ experience working in a nonprofit organization, preferably a foundation environment.

2. High degree of independent judgment, discretion, and confidentiality. Ability to work independently with minimal supervision.

3. Strong interpersonal, consultative, and relationship building skills. Ability to influence results, garner support, and tactfully manage complex relationships and influences within and across the organization. Ability to read the subtle nuances of situations and react/plan accordingly. Strong diplomatic skills to work with various and diverse groups, including board members and leadership committees.

4. Strong computer skills. Advanced skills in Microsoft Office suite, spreadsheet design/utilization, technology apps and resources, and database software packages. Ability to communicate effectively with technology experts. Knowledge of basic HTML, website design, SEO and content management (WordPress platform).

5. High level understanding of digital platforms and social media with ability to execute strategies for organizational digital presence.

6. Ability to communicate effectively and professionally at all organizational levels. Excellent written and oral communication skills. Bilingual skills in Spanish a plus. Advanced interpersonal skills to communicate with leadership, outside stakeholders, and to resolve complex operational issues at all levels.

7. Comfortable operating in a collaborative, shared leadership environment. Strong team participation and team building skills. Ability to collaborate with and mentor colleagues.

PHYSICAL AND MENTAL REQUIREMENTS AND WORKING CONDITIONS

1. Must be able to set and organize own work priorities and adapt to frequent changes. Must be able to work concurrently on a variety of tasks/projects in an environment that may be stressful, with individuals having diverse personalities and work styles.

2. Must be able to travel to and within the various communities served by Allegany Franciscan Ministries in Florida.

3. Must be able to comply with Trinity Health policies and procedures.

4. Must be able to communicate frequently, in person, and through telephone and videoconference, with people in multiple locations on key issues.

5. Allegany Franciscan Ministries operates as a distributed work force with one central office. Must be able to work remotely. Must be able to work a hybrid schedule consisting of a remote and in-person mutually agreed-upon schedule.

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification. They are not to be construed as an exhaustive list of duties so assigned.

Together with all Allegany Franciscan Ministries colleagues, responsible for supporting and promoting the mission, vision, goals, and organizational culture of Allegany Franciscan Ministries. Drives communications, marketing, and branding strategies and their execution. Serves as public information officer. Leads and collaborates on all community outreach functions including listening, convening, and training. Oversees event management and coordination. Coordinates conference proposals and presentations. Liaises with Trinity Health communications team. Collaborates with the President & CEO and staff team on operational and strategic issues and initiatives. Presents, integrates, and articulates strategic and operational plans, priorities, and directives.

Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.