Channel Programs Operation Manager
Job Description
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Job Description:
Channel Programs Operations Manager
We are seeking aChannel Programs Operations Managerto support and scale our global partner ecosystem, with a strong focus oncustomer lifecycle and adoption of the VCF platform and associated add-ons, executed through resellers and professional services partners.
Operating within the Partner Program Office, this role enablesPartner Account Directors (PADs)and partners to driveonboarding, adoption, expansion, and renewals of VCF and add-on solutions, while delivering operational excellence acrosspartner programs, incentives, reporting, and platforms.
This role supports the PAD model by providing theoperational structure, data, tools, and insightsrequired to drive consistent, measurable partner performance. The ideal candidate brings strong expertise indata, automation, and AI-driven operationsto improve scalability, efficiency, and program impact.
Responsibilities
Customer Lifecycle & VCF Adoption (Through Partners)
- Design and optimize operational processes that enablePADs and partnersto drivecustomer lifecycle outcomes (onboarding, adoption, expansion, renewals)for theVCF platform and add-ons.
- Translate VCF platform adoption goals intoprogrammatic workflows, tools, and KPIsthat support PAD execution.
- Enable partners with the tools, processes, and guidance required to deliverVCF deployment, expansion, and ongoing consumption.
- Track and provide visibility intopartner-led customer outcomes, including VCF adoption, add-on attach, usage, and retention.
Partner Program & Incentives Operations
- Operationalize partner programs aligned toVCF platform adoption and expansion, in support of PAD-led partner strategies.
- Partner closely with the incentives/program lead to executerebates, activity-based incentives, and adoption programs.
- Own end-to-end incentive operations includingtracking, validation, accruals, and payout execution, ensuring accuracy and auditability.
- Ensure alignment with Finance onforecasting, accruals, and payout governance.
- Drive simplification and automation of incentive structures and claims processes.
Data, Reporting & PAD Enablement
- Build and maintainexecutive dashboards and KPI reportingto provide PADs with clear visibility into partner performance and VCF lifecycle metrics.
- Develop and operationalizePAD scorecards, ensuring consistent measurement of partner performance and accountability.
- Deliver insights that help PADsidentify risks, prioritize actions, and drive partner performance improvements.
- Standardize reporting across systems (CRM, partner platforms, BI tools).
AI & Automation
- LeverageAI and automationto enhance PAD effectiveness, including forecasting, adoption insights, anomaly detection, and workflow automation.
- Implement AI-driven use cases such as:
- PredictingVCF adoption and renewal risk
- Identifyingexpansion and add-on opportunities
- Improvingincentive targeting and effectiveness
- Drive automation to reduce manual effort and increase speed and accuracy.
Tools & Platform Management
- Manage and enhance partner and operational platforms (partner portals, incentive systems, certification and performance tools) to supportPAD execution and lifecycle visibility.
- Ensuredata integrity and consistencyacross CRM, finance, certification, and partner systems
Cross-Functional & Vendor Management
- Partner with Sales, Customer Success, Marketing, Finance, Legal, and IT to align onVCF adoption goals and program execution.
- Manage third-party vendors supporting channel programs, ensuring performance and compliance.
Qualifications
- 12+ years of experience in Channel Operations, Partner Operations, or Sales Operations.
- Strong understanding ofpartner-led customer lifecycle models (reseller and services).
- Experience supportingfield sales or partner-facing roles (e.g., PADs, account teams)with data, tools, and operational processes.
- Experience withpartner programs, incentives, rebates, and payout operations.
- Strong analytical skills with experience buildingdashboards and KPI frameworks(e.g., Tableau, Power BI).
- Experience applyingAI, automation, or advanced analyticsin an operations environment.
- Strong project, process, and change management capabilities.
- Bachelor’s degree required.
Success Metrics (What Good Looks Like)
- PAD Effectiveness:Improved partner performance and consistency driven through PAD scorecards and insights
- VCF Platform Adoption:Increased partner-led adoption and consumption of VCF
- Add-On Attach Rate:Growth in attach of key add-ons across partner-led deals
- Incentive Accuracy & Efficiency:≥99% accuracy in incentive tracking and payouts; faster payout cycles
- Operational Efficiency:Reduction in manual processes through AI/automation; improved reporting speed and quality
- Renewals & Expansion:Improved partner-driven renewal rates and expansion pipeline
Leadership & Interpersonal Skills
- Strong ownership mindset with a focus on enabling others to succeed.
- Ability to translate strategy into scalable operational support for field teams.
- Excellent communication skills with the ability to influence across a matrixed organization.
- Strong interpersonal skills and ability to build trusted relationships across internal teams and partner ecosystems.
- High attention to detail and ability to manage multiple priorities in a fast-paced environment.
- Comfortable working in a remote and highly collaborative environment.
Additional Job Description:
Compensation and Benefits
The On Target Earnings (OTE) range for this position is$154,700 - $247,500
OTE includes Sales Incentive Commission in accordance with relevant plan documents and salary.In addition, as a valued member of our team, you'll be eligible to receive a competitive new hire equity grant and annual equity awards, directly connecting your success to the company's growth. All subject to relevant plan documents and award agreements.
Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.
Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.
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